In honor of Doo Group’s 10th anniversary, we are thrilled to introduce our mascot – a brave, wise, and cheerful little lion named Dooie. Together, we celebrate this joyous milestone and embark on a new chapter!
As Doo Group’s first mascot, Dooie not only represents the growth and achievements of the past decade but also embodies our limitless hopes and dreams for the future. Let’s step into his world and explore what lies ahead.
Design Idea: A True Leader with a Friendly Touch
Dooie is modeled after a lion, but it moves away from the traditional stern and majestic image, embracing a friendlier and more approachable appearance. The red and white color scheme, which aligns with the company’s branding, further strengthens the brand’s identity. The name “Dooie” is derived from Doo Group, making it both representative of the company and playful in spirit.
As the “King of Beasts,” Dooie sports a red mane, resembling the embossed stamp on a certificate, symbolizing the recognition and authority Doo Group has earned across various sectors. Dooie’s face incorporates chip design elements, with transistor-like features around the edges that not only add a dynamic touch to the red mane but also emphasize our commitment to FinTech as the core of our growth. His large and sturdy paws reflect steadiness and confidence, with each step showcasing Doo Group’s leadership position in the industry.
Leading with Vision: Dooie Reflects Doo Group’s Core Values
We have given Dooie more human-like qualities. He is brave, confident, humorous, and curious – a symbol of wisdom and courage. Dooie guides his community through complex and ever-changing environments, helping them seize opportunities and avoid potential risks. With sharp vision, hearing, and smell, Dooie can sense subtle shifts in the market ahead of time. More importantly, with a heart full of integrity and reliability, Dooie carefully safeguards the assets and interests of every member, leading them toward a better and more prosperous future.
From the initial concept to the final design, we strive to make every movement and expression of Dooie accurately convey the company’s brand philosophy and values, making him one of the symbols of Doo Group.
In Doo Group’s business ecosystem, Dooie not only reflects the company’s leading position and outstanding achievements in the industry but also embodies our spirit of continuous innovation and bold responsibility.
Looking Ahead: Embark on a New Journey Together with Dooie
With Dooie’s official debut, we believe he will serve as a brand image that is approachable and easy to connect with, becoming a key bridge for Doo Group to deliver value and engage with global clients. Moving forward, whether through online interactions or offline events, Dooie will appear in more settings, joining you in exploring Doo Group’s integrated business ecosystem.
Over the past decade, we have been grateful for the steadfast support and companionship of our global clients and partners. In the coming years, Dooie will always be with you every step as we embark on the brilliant journey of the next decade!